Dave Kinnear, an executive coach, criticizes the overemphasis on SEO, suggesting it may not always bring desired results and can be counter-productive, as modern consumers trust personal referrals more.
Book Review: Socially Close by John Jackson; Social media marketing for small business
It took me longer than expected to read John Jackson’s excellent book Socially Close. I’m not a particularly fast reader, but that wasn’t the reason it took so long. Nor was it because the book was boring — it definitely isn’t. And it didn’t take me so long because Jackson’s writing is obtuse or difficult to understand. On the contrary, he …
SEO, it’s changed again . . .
Is Search Engine Optimization (SEO) dead? For some, it is certainly out of reach budget wise. The big boys have staked out their ground and are paying big bucks to stay at the top of organic search returns for their keywords and phrases. But there’s still lots a “small guy” can do to play.