Sawing off the sales branch

Sales Up To 70% Complete, Without You!

Dave Kinnear 1-On Leadership

Consumers Do The Work: According to a CEB 2012 study, the sales process for most products/services is between 57% and 70% completed before you’re even contacted. My belief is that if we were to update that study, we’d find the responses closer to 70% than 50%. This idea was driven home for me as I was planning on some construction …