Marketing and Sales

Book Review: 1-Page Marketing Plan by Allan Dib

Dave Kinnear 1-On Leadership, 4-ExtPost, Book Reviews

Persuaded: I will admit that I picked this book up with grave misgivings. I was asked by the author’s assistant to review the book but declined to do so. Coincidentally, a week later, one of my clients was looking for a way to get his leadership team on the same page when it came to marketing and sales. So, I …