Sell is a four letter word.

“Sell” is a 4 letter word . . .

Dave Kinnear 1-On Leadership

I’ve done my own unofficial and totally unscientific survey and have become “firmly convinced” that if you are selling you are failing. This is a recurring theme and with the downturn in confidence in the retail economy, it seems as though this will not go away any time soon. Yet, people keep “pushing information” onto customers (that means advertising, selling, …