Neuro-Marketing

Book Review: Neuro-Marketing by Patrick Renvoise and Christophe Morin

Dave Kinnear1-On Leadership, Book Reviews

I had the pleasure of attending a conference where Messrs. Renvoise and Morin presented their concept of Neuromarketing. It was an entertaining and insightful presentation to say the least. The book was no less enjoyable. The authors present in a clear and logical fashion why those few successful sales programs that are based on consultative selling work, and how we …