Advisory Board Strategy

Corporate Strategy: A Common “Vision” or Strategy is Essential

Dave Kinnear1-On Leadership

Recently I read on a leadership blog, that the author felt that an overriding corporate strategy is a “fool’s errand.” Freek Vermeulen reasoned that divisions or business units in larger companies often have widely different goals, products, consumers and even “brands.” Therefore, a one-size-fits-all corporate strategy is impossible to implement and could harm the organization. Well, perhaps we are quibbling over words, …