This was a delightful read with excellent, engaging stories to illustrate the absolutely superior customer service that we all miss in our day-to-day lives – unless we shop at Nordstrom. This book is laid out with “Keys to Success” at the end of each chapter as well as one or more “Exercises” for you to implement in your own company. …
This great little volume was recommended to my by a client who, on recommendation said that if I really wanted to know about her philosophy on marketing and building her business, this book would provide the answer. Well, if she indeed does practice what’s in this volume, she will have a great company soon. Beckwith’s book is easy to read, …
Mr. Seth Godin, V.P. Direct Marketing at Yahoo!, tells us how to turn strangers into friends and friends into customer in the excellent book on how to be successful in marketing your products and services. I can only hope that every SPAM marketer, direct mail marketer and fax-blast marketer reads this book. Perhaps if they do, we will all have …
This is a superb book when it comes to the subject matter and content, but I’m afraid I had a hard time getting by the lecturing “tone of voice” that Friedman so often has in his speaking and writing. Despite the fact that there is a great deal of information in this timely book that will help clarify the trends …
Of all the books I’ve read on change management this is the most precise in its statement about how corporations need to manage the continuous innovation of their business model in order to survive and thrive in our global, competitive marketplace. Replete with real world examples of successful business model innovation, traps, and pitfalls, this clearly written book provides definitions, …
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime …