It is often said that we best serve our company if we keep it “focused.” I remember a seminar tag line I’ve seen; “Growing your business through focus.” The question is, of course, what are you focused on? I think the meaning of this is that we can’t be all things to all people. Sooner or later, we need to …
“Sell” is a 4 letter word . . .
I’ve done my own unofficial and totally unscientific survey and have become “firmly convinced” that if you are selling you are failing. This is a recurring theme and with the downturn in confidence in the retail economy, it seems as though this will not go away any time soon. Yet, people keep “pushing information” onto customers (that means advertising, selling, …
The Googleplex strikes . . .
Could Google Plus (G+ or Google+ for short) be your one stop shop for Social Media? Personally, I’m thinking the answer is yes, even at this early stage of development. Well, okay, perhaps with the exception of LinkedIn. First, this is truly a beta release and is also being released in viral fashion. Presently, one can only join G+ (shorthand for Google …
The Googleplex Strikes . . .Again. . .Third Time!
Could Google+ be your one stop shop for Social Media? Personally, I’m thinking the answer is yes, even at this early stage of development. Well, okay, perhaps with the exception of LinkedIn. First, this is truly a beta release and is also being released in viral fashion. Presently, one can only join G+ (shorthand for Google Plus or Google+) by …
Building from the ground up . . .
From time-to-time it seems we do well to get back to some fundamentals when it comes to our businesses. Many in my network seem to be doing that these days, forced to do so by the economy. The question, popularized by many of the “management gurus” is, “If I were starting this business today, (a) would I? and if so …
It seems you cannot pick up any print or electronic information without being bombarded by an ad of some kind. Enough already!
SEO, it’s changed again . . .
Is Search Engine Optimization (SEO) dead? For some, it is certainly out of reach budget wise. The big boys have staked out their ground and are paying big bucks to stay at the top of organic search returns for their keywords and phrases. But there’s still lots a “small guy” can do to play.
I guess we’ll never learn . . .
Businesses who don’t pay attention to their customers, their reputation and public perception will always wind up wasting assets in the long run. You can’t make everyone happy, but you’d better get out and visit customers and stop listening to internal chatter, opinions and perceptions. They don’t matter.
Social Media Marketing . . . Part 3
This post explores additional tools to help manage content on Twitter, Facebook, LinkedIn, etc. The goal is to keep time investment to a minimum while providing useful information for your “followers.”
Social Media Marketing . . . Part 2
Social Media is here to stay and business leaders should not be ignoring it. This post discusses a few of the tools I’ve uncovered to make my own experience a little more under control.