Big Brains

Dave Kinnear 1-On Leadership

If We’re So Smart: Lately, there have been many articles on most media platforms about how we humans are purposely manipulated by other humans. On the surface, that seems a bit crazy. After all, we are the most intelligent species on earth, right? Yet, we see suckers being born every day. The Silly Season Let’s start with the misleading and …

Advertising Sucks

Advertising is Almost Always Irrelevant

Dave Kinnear 1-On Leadership

Advertising Sucks I try hard to find differing views on topics of interest to mitigate confirmation bias as much as possible. Still, it’s a good feeling to have someone like Jeff Jarvis agree with me on a hot topic such as advertising! Over on his Buzz Machine blog post, Advertising Sucks, he goes to great lengths to explain why advertising …

Reluctance to change.

What If?

Dave Kinnear 1-On Leadership

There has been much talk about the efficacy of advertising. It seems folks are especially questioning the “old line” stuff like direct mail, telemarketing, and print advertising. I’ve been thinking about this a lot over the past several years. So I’ve developed a bit of a bias. I believe that advertising is in a fairly steep decline in efficacy. So …

Tired of Marketing Calls

This Blog Post Brought To You By . . .

Dave Kinnear 1-On Leadership

Sponsored? Nobody. That’s right, NO sponsors, advertisers, or interested third parties. You see no ad banners, no links to products (other than links to the books I review), and I can assure you that nobody is paying me to adjust my opinions to their advantage. And only rarely do you find a post mentioning (let alone “pushing”) my services to …

HBR wants $ for their blog.

How Not to do Your Blog

Dave Kinnear 1-On Leadership

As some of you may know, I “publish” a monthly e-newsletter. It comprises blog posts I’ve written as well as a column of the more active posts I’ve made on other social media sites — LinkedIn, Google+, Facebook, Twitter, etc. The social media posts go out every day — at least three each morning. I try to mix up the sources, but …