Find Lost Revenue

Book Review: Find Lost Revenue by Mark Friedman, Patrick McClure, et al.

Dave Kinnear1-On Leadership, Book Reviews

The authors suggest that their book will help the reader “uncover hidden causes to common sales and marketing problems.” While I’m not sure which problems might be hidden rather than being simply ignored, this compendium of professional articles will certainly take the reader on a soul searching journey. I admit to starting out a bit skeptical about the “readability” of …