An Engaging Story: General Electric (GE) was a significant brand as I grew up and not an insignificant player in my Electrical Engineering undergraduate course. So, I am interested in understanding how such a great company could have gone off the rails. Uncharacteristically, I chose to listen to the audio version rather than purchase the electronic version of this book. …
Pride
Pride: Every now and then, my parents (image to the right, both deceased) would let me know that I was getting “too big for my britches.” My father seemed to be particularly tuned in to those who were prideful—especially if they treated others with disdain. Having pride in your work and accomplishments was acceptable, even encouraged. But being prideful about …