Purchase Funnel

Authentic Selling – Oxymoron

Dave Kinnear1-On Leadership

Oxymoron “Wait,” you ask, “Are you suggesting that a person can’t be authentic and also sell?” Well, yes. And I’m not alone: “Of course, the idea of using authenticity to sell something is kind of self-contradictory and ironic, because the whole point of being authentic is not being strategic but instead behaving in a way consistent with true underlying identity …