Trust Based Selling

Book Review: Trust Based Selling by Charles Green

Dave Kinnear1-On Leadership, Book Reviews

For years, I have believed that there was “something missing” in the sales programs to which I had been exposed. Despite all the words to the contrary, the many programs seemed manipulative with the focus on “getting the order.” The many different incentive programs I’ve seen employed simply drove that point home. It was always in my sales team’s best …