Chrystal Ball Many of us have heard about doing a postmortem on projects, initiatives, and business plans. After implementation, we are interested in determining what went right and what went sideways. Perhaps fewer of us have heard about a premortem. In its simplest form, a premortem is planning ahead for a disaster. Those of us who work for or with …
Misplaced outrage . . .
Is it really practical or useful to condemn BP for purchasing Ad Words on Search Engines to try and get out their views on what’s happened? What would you expect them to do in order to survive?