Book Review: Creating Competitive Advantage By Jaynie L. Smith

Dave Kinnear 1-On Leadership, Book Reviews

Competitive Advantage – it is the stuff of every business owner’s dreams. The problem is that Competitive Advantage is a moving target. Ms. Smith rightfully makes clear that there is a never ending need to evaluate and re-invent competitive advantage. Smith’s book is on point with her advice on how to put creating competitive advantage to work in your organization. …