The Challenger Sale

Book Review: The Challenger Sale

Dave Kinnear1-On Leadership, Book Reviews

The good news about The Challenger Sale is that Dixon and Adamson further the concept of consultative selling. Even better, in my estimation, is that the authors seemed to use some solid data on which to base their theories. I like some of their approach such as, “Lead to your solution not with your solution,” and “Differentiate yourself by showing …