Dave Kinnear, an executive coach, criticizes the overemphasis on SEO, suggesting it may not always bring desired results and can be counter-productive, as modern consumers trust personal referrals more.
Advertising is Almost Always Irrelevant
Advertising Sucks I try hard to find differing views on topics of interest to mitigate confirmation bias as much as possible. Still, it’s a good feeling to have someone like Jeff Jarvis agree with me on a hot topic such as advertising! Over on his Buzz Machine blog post, Advertising Sucks, he goes to great lengths to explain why advertising …
What If?
There has been much talk about the efficacy of advertising. It seems folks are especially questioning the “old line” stuff like direct mail, telemarketing, and print advertising. I’ve been thinking about this a lot over the past several years. So I’ve developed a bit of a bias. I believe that advertising is in a fairly steep decline in efficacy. So …
The Ad-Man Dieth . . .
There was a “spot” on the technology podcast I regularly watch which indicated that a company was going to make new software available for cell phone providers. What was interesting is that this new software is designed to strip ads out of content before it is delivered to the user. One telecom company has already signed up. Of course, there …
Follow the Bouncing Eyeballs
I was swiping through Flipboard on my Nexus 7 (okay, let me interpret for some of you. Flipboard is my news/blog aggregator application, that looks like an electronic magazine, running on an Android powered Nexus 7 tablet computer – a tablet other than the ubiquitous iPad) when an LA Times article caught my eye. The article spoke about how many …
Desperation
It seems you cannot pick up any print or electronic information without being bombarded by an ad of some kind. Enough already!