Advertising Sucks

Advertising is Almost Always Irrelevant

Dave Kinnear1-On Leadership

Advertising Sucks I try hard to find differing views on topics of interest to mitigate confirmation bias as much as possible. Still, it’s a good feeling to have someone like Jeff Jarvis agree with me on a hot topic such as advertising! Over on his Buzz Machine blog post, Advertising Sucks, he goes to great lengths to explain why advertising …

Reluctance to change.

What If?

Dave Kinnear1-On Leadership

There has been much talk about the efficacy of advertising. It seems folks are especially questioning the “old line” stuff like direct mail, telemarketing, and print advertising. I’ve been thinking about this a lot over the past several years. So I’ve developed a bit of a bias. I believe that advertising is in a fairly steep decline in efficacy. So …