Sustainable Advantage: I don’t know how we can claim we have a sustainable competitive advantage unless, that is, that we believe that advantage to be our ability to learn faster than the competition. Technology is moving much too fast for us to think that some sort of product or service is really our competitive advantage. But continuous learning, a willingness …
From Publisher’s Weekly: Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike “red oceans,” which are well explored and crowded with competitors, “blue oceans” represent “untapped market space” and the “opportunity for highly profitable growth.” The only reason more big companies don’t set sail for them, …