A Differentiation Strategy

Dave Kinnear 1-On Leadership, 4-ExtPost

Choice: In today’s world, being found and having a distinct differentiation from the other competitors being found is critical. Unlike in previous years, today’s consumers are usually well educated on our product or service before they call us. They no longer rely on salespeople to bring them information. In fact, many purchasers, even for highly technical products, prefer to educate …

People First

Dave Kinnear 1-On Leadership, 4-ExtPost

Do You Agree? Several reasonably consistent comments, in one form or another, are being made by business leaders. One is, “My employees treat our customers the way we treat our employees.” Another is, “Customers first is wrong. It’s employees first. Then the employees will take good care of our customers.” Also, of course, there’s the ancient mantra still spoken today, …

Oxygen

Dave Kinnear 1-On Leadership

Thin Air: I believe that most of us know that as we leave the surface of the earth and travel toward space, the air gets thinner. That’s why our high-flying modern planes have pressurized cabins. We don’t have to fly to experience the air thinning out with height. Visiting a mountain cabin, or Denver, CO, can give you the same …