Economist 20160430


Dave Kinnear1-On Leadership

Economist 20160430

A Bit of a Rant

<rant> I’m doing my usual thing of reading an e-book. I am annoyed by Amazon SPAMing me with an ad to purchase the audio files to go with the book. Really? I understand how convenient it is to have an audio version of books and newspapers. I listen to podcasts and The Economist all the time while I’m driving and jogging. So, cut it out with the ads. And besides, it looks like it’s a total rip-off at the prices you are offering.

The Economist

Here’s my thinking. For several years I have subscribed to The Economist newspaper. For my subscription, I get full access to the Print, Electronic, and Audio version of this weekly newspaper (print is in magazine format, the app is beautiful on Surface, Nexus 9 tablet, and Phone). Now each week, I download about 160 Megabytes of MP3 (audio) files. Stay with me here. We must do a bit of math. I built a spreadsheet and figured out that the speech quality audio that The Economist provides is about 2.82 minutes of audio per Megabyte of file. Professional speakers and podcast folks speak about 150 words per minute. So, doing all the calculations, that means that The Economist delivers about 3.5 million spoken words each

year. Hang in there; there are a couple more calculations to do to get to my rip-off point.

How many words should my book be? In short:

  • 80,000 – 89,999:       Totally cool
  • 90,000 – 99,999:       Generally safe
  • 70,000 – 79,999:       Might be too short; probably all right
  • 100,000–109,999:    Might be too long; probably all right
  • Below 70,000:             Too short
  • >110,000  Words       Too long

How Many Words?

According to Writer’s Digest, an adult commercial or literary novel word count is somewhere between 80,000 and 110,000 words (see above). Let’s assume, for the business books I read, the average length is about 100,000 words. You see where I’m going. The Economist delivers the equivalent of about 35 full-length books per year — Print, Electronic, and Audio — for a subscription cost of ~$150. That works out to be about $4.50 per book and includes all three formats. And they print, AND they deliver the written word to my mailbox every week.


The latest book that is causing me to “bitch” about all this cost me a full $14.99 for only the electronic version. And I’m being pummeled with ads to spend another $7.42 for the audio addition. What? Amazon wants me to pay more than $22 for electronic and spoken with no print version? Really? Let’s see—a bit more math shows me that they want me to pay almost five times more, and they deliver no paper book either. (I’ll get off the printed version thing. I don’t want to pay for printing and binding. Electronic books are much better suited to taking notes and doing reviews.) Oh! AND there are NO ADS in The Economist audio version. I can easily skip print or app ads. So pretty close to apples-to-apples here. Like I said. I smell rip-off.

The Economist uses a third-party to provide the audio. They are all, of course, on a deadline. The audio must be done and ready when The Economist hits the “newsstands.” That means that the final version must be complete and loaded to the website in the five hours from final print approval and publication.

Professional Audio

To me, this is much more challenging than doing book audios. And the sound quality is professional grade. So why are we paying so much for audiobooks?

The only answers that come to mind for that question are:

  • My math is wrong – I checked, it isn’t
  • It takes longer to read a book for some reason – uh, words are words, reading is reading; so nope
  • Our readers are more expensive per hour than the ex-BBC broadcasters. —could be, I guess, so off-shore the work
  • Rip-off, another publisher rip-off

A Word to Amazon:

You are now doubly pissing me off. First, you’re SPAMing me with unwanted ads (I know how to buy audiobooks if I want them), and now that I’ve done the math, I know you or the publishers are way overcharging. So at least stop with the ads. Find a way to use the same or similar company that The Economist uses if you can get around the greedy publishers. I’m willing to pay a small premium to support the authors. But NOT the publishers. Note, though, that all the folks at both The Economist and their audio vendor seem fine with the economics they have in place (salaries, employment, etc.) I won’t be investing in audiobook products any time soon. </rant>

Updated format 9/25/2019