Book Review: Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne

Dave Kinnear 1-On Leadership, Book Reviews

From Publisher’s Weekly: Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike “red oceans,” which are well explored and crowded with competitors, “blue oceans” represent “untapped market space” and the “opportunity for highly profitable growth.” The only reason more big companies don’t set sail for them, …