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Tag: Smith

Book Review: Creating Competitive Advantage By Jaynie L. Smith

December 5, 2009
Book Review: Creating Competitive Advantage By Jaynie L. Smith

Competitive Advantage – it is the stuff of every business owner’s dreams. The problem is that Competitive Advantage is a moving target. Ms. Smith rightfully makes clear that there is a never ending need to evaluate and re-invent competitive advantage. Smith’s book is on point with her advice on how to put creating competitive advantage […]

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