Subscribe via RSS Feed Connect on Google Plus Pages Connect on LinkedIn Professional Mentors, Advisors and Coaches: Join Our LinkedIn Group

Tag: Marketing

What If?

August 12, 2015 0 Comments
What If?

There has been a lot of talk about the efficacy of advertising. It seems folks are especially questioning the “old line” stuff like direct mail, telemarketing and print advertising. I’ve been thinking about this a lot over the past several years and so I’ve developed a bit of a bias. My belief is that advertising […]

Continue Reading »

This Blog Post Brought To You By . . .

July 1, 2015 0 Comments
This Blog Post Brought To You By . . .

Sponsored? Nobody. Actually NO sponsors, advertisers or interested third parties. You see no ad banners, no links to products (other than links to the books I review), and I can assure you that nobody is paying me to adjust my opinions to their advantage. And only rarely do you find a post mentioning (let alone […]

Continue Reading »

The Ad-Man Dieth . . .

June 3, 2015 0 Comments
The Ad-Man Dieth . . .

There was a “spot” on the technology podcast I regularly watch which indicated that a company was going to make new software available for cell phone providers. What was interesting is that this new software is designed to strip ads out of content before it is delivered to the user. One telecom company  has already […]

Continue Reading »

Connecting dots

October 30, 2013
Connecting dots

Everywhere we go most of us are leaving behind “signals” – dots if you will – about where we’ve been and what our interests were. When we’re moving in the physical world, many of us are more or less tracked by our portable electronic devices. When we move about in the virtual world, we are […]

Continue Reading »

Change someone?

August 14, 2013
Change someone?

In a recent blog post, Seth Godin stated that: “The only reason to build a website is to change someone.” Really? My first response is–I very much disagree. First, what gives me the right to try and change someone? This has to be sales at its worst: Manipulative and Self-Oriented. So maybe I misunderstand Godin’s […]

Continue Reading »

STOP – Don’t BUY that!

June 15, 2013
STOP – Don’t BUY that!

We are becoming a “rental nation.” What? Is that bad? You mean we’re willing to forgo the pride of ownership? Personally, I think so. Here’s what David Houle is thinking along these lines – and I very much agree with him on this topic. Four years ago David started to suggest that in the United […]

Continue Reading »

Follow the Bouncing Eyeballs

May 6, 2013
Follow the Bouncing Eyeballs

I was swiping through Flipboard on my Nexus 7 (okay, let me interpret for some of you. Flipboard is my news/blog aggregator application, that looks like an electronic magazine, running on an Android powered Nexus 7 tablet computer – a tablet other than the ubiquitous iPad) when an LA Times article caught my eye. The […]

Continue Reading »

No Trust, Minimal Business Activity . . .

February 17, 2013
No Trust, Minimal Business Activity . . .

At the time I write this blog post, there is a great deal of “stuff” being thrown into the air, inked into headlines and typed into cyberspace about the so-called sequestration. This man-made “disaster” is, depending on who you listen to, “just what we need to at least begin putting our fiscal house in order”; […]

Continue Reading »

Where Are All the Sales? . . .

August 20, 2012
Where Are All the Sales? . . .

In the previous post, I mentioned the fact that it looks as though this recovery is so slow because we aren’t seeing demand and therefore businesses won’t hire. Many of the businesses with which I work make it pretty clear that for the most part, hiring a new employee is a last resort. After the […]

Continue Reading »

The Googleplex strikes . . .

August 2, 2011
The Googleplex strikes . . .

Could Google Plus (G+ or Google+ for short) be your one stop shop for Social Media? Personally, I’m thinking the answer is yes, even at this early stage of development. Well, okay, perhaps with the exception of LinkedIn. First, this is truly a beta release and is also being released in viral fashion. Presently, one can only […]

Continue Reading »