I’ve been looking at what’s going on with internet commerce these days and how folks are dealing with the explosion of websites, blogs and users. I’ve come to realize that for many practical reasons the cost of SEO (search engine optimization) has put it out of reach for many small businesses. It’s an overstatement to say that SEO is dead, but it is definitely dead as far as most small businesses are concerned. The good news is, we don’t need to do more than the basics SEO work to thrive because internet marketing has changed.
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Blogs, Communication, Marketing, Sales, SEO, Social Networks
I’m sure it’s obvious from my last post on this topic, that I am definitely NOT and expert in Social Media Marketing. I am only interested in passing along what I’ve found so far. Also in that post, I mentioned I’d share some tools to help with Social Media. There are “tons” of them and they are growing everyday. So this post is not comprehensive by any stretch of the imagination. I’m sure that some of you will already find other tools as or more useful. My intention is to share with you what I’ve found so far and leave any “improvements” for future posts. After all, that’s what this is all about, right? Sharing useful information.
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Communication, Leadership, Management, Marketing, Social Networks
There are some common themes that run through my posts on this blog. Among them is the concept that we should be customer and/or client focused as a company. I’ve often spoken to sales teams about as well as organized teams to break the mold of sales being product oriented and instead be more focused on what the customer wants. So I read with interest the article “Rethinking Marketing,” in the January/February Issue of the Harvard Business Review.
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Communication, Management, Marketing, Social Networks
