Could Google Plus (G+ or Google+ for short) be your one stop shop for Social Media?
Personally, I’m thinking the answer is yes, even at this early stage of development. Well, okay, perhaps with the exception of LinkedIn. First, this is truly a beta release and is also being released in viral fashion. Presently, one can only join G+ (shorthand for Google Plus or Google+) by invitation. For awhile, the invitations were shut off due to the flood of people wanting to join. Having said all that, here are some more thoughts on why this might be the next big thing for a useful Social Network site.
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G+, Google, Google Plus, Marketing, Networking, Social Media, Technology
From time-to-time it seems we do well to get back to some fundamentals when it comes to our businesses. Many in my network seem to be doing that these days, forced to do so by the economy. The question, popularized by many of the “management gurus” is, “If I were starting this business today, (a) would I? and if so (b) what would it look like?” This is not an easy question to answer, as so many of you know!
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Business, Marketing, Planning, Sales, Start up, Starting a business
Companies are gathering as much data as they can on the individual consumer. Companies that have that information are selling it or making it available often times in ways contrary to their promises. The consumer is figuring out how to fight back. Where is advertising going?
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Advertising, Communication, Marketing, Sales
I’ve been looking at what’s going on with internet commerce these days and how folks are dealing with the explosion of websites, blogs and users. I’ve come to realize that for many practical reasons the cost of SEO (search engine optimization) has put it out of reach for many small businesses. It’s an overstatement to say that SEO is dead, but it is definitely dead as far as most small businesses are concerned. The good news is, we don’t need to do more than the basics SEO work to thrive because internet marketing has changed.
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Blogs, Communication, Marketing, Sales, SEO, Social Networks
Toyota apparently felt they had done well by convincing the NTSA to limit the recall investigation. Oops. It’s backfired. Now the money they saved is going to be lost and more. The banking industry seems oblivious to the disdain of the consuming customers and is already finding “sneaky” ways to charge higher interest. They are also fighting Credit Union requests to allow the Credit Unions to lend a higher portion of their assets to small businesses. They never learn.
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Communications, Leadership, Management, Marketing, Networking
I’m sure it’s obvious from my last post on this topic, that I am definitely NOT and expert in Social Media Marketing. I am only interested in passing along what I’ve found so far. Also in that post, I mentioned I’d share some tools to help with Social Media. There are “tons” of them and they are growing everyday. So this post is not comprehensive by any stretch of the imagination. I’m sure that some of you will already find other tools as or more useful. My intention is to share with you what I’ve found so far and leave any “improvements” for future posts. After all, that’s what this is all about, right? Sharing useful information.
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Communication, Leadership, Management, Marketing, Social Networks
I’ve found myself right at the event horizon of the black hole known as Social Media. I’m holding in a stable orbit at a safe distance, but I know it wouldn’t take much for me to drop in and you’ll never hear from me again. [Okay. Stop cheering.] I’ve noticed a few friends zooming by me and I don’t think they’ll escape. Other friends are so far away that they have no hope of keeping up with the rest of what’s going on. It occurs to me that either situation, too far away from Social Media or too deep in the black hole, you loose.
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Communications, Leadership, Management, Marketing, Social Media
“Build a better mouse trap and the world will beat a path to your door.” Or something close to that, right? Well, sometimes, but definitely not always. What will win the day in the new economy we’re facing? What products or services will you innovate to offer? What nifty new thing will you offer at that next industry show?
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Communication, Leadership, Management, Marketing, Sustainability
There are some common themes that run through my posts on this blog. Among them is the concept that we should be customer and/or client focused as a company. I’ve often spoken to sales teams about as well as organized teams to break the mold of sales being product oriented and instead be more focused on what the customer wants. So I read with interest the article “Rethinking Marketing,” in the January/February Issue of the Harvard Business Review.
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Communication, Management, Marketing, Social Networks
I feel like that proverbial “Old Dog” who needs to learn a “New Trick.” I’ve always been around technology and consider myself pretty tech savvy. Still, I’ve been very careful to avoid too many Social Network accounts. I’ve deleted accounts I felt that were not that “useful.”
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Management, Marketing, Twitter
