The great corporate counselors I have encountered gauged the business owner’s or executive team’s tolerance for risk, presented their ideas for balancing the risk with the business goals and then helped the decision makers move the company forward. It’s the same with the the best financial professionals I’ve met. Rather than simply account for transactional history, or be a roadblock to funding projects, they managed to understand the company strategy and advise the decision makers on the BEST way to fund a project along with all the known consequences for the corporation.

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