949-436-0222     dave@execleadercoach.com

Could Google Plus (G+ or Google+ for short) be your one stop shop for Social Media?

Google Plus takes the web by stormPersonally, I’m thinking the answer is yes, even at this early stage of development. Well, okay, perhaps with the exception of LinkedIn. First, this is truly a beta release and is also being released in viral fashion. Presently, one can only join G+ (shorthand for Google Plus or Google+) by invitation. For awhile, the invitations were shut off due to the flood of people wanting to join. Having said all that, here are some more thoughts on why this might be the next big thing for a useful Social Network site.

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It’s your business. You are the final decision maker; you are accountable to the board, or perhaps there is no board and you are the founder/owner. So where do you go when you need advice? Have you established a mastermind group or advisory board? Do you really have “all the answers?” Who questions your answers?

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I’ve been looking at what’s going on with internet commerce these days and how folks are dealing with the explosion of websites, blogs and users. I’ve come to realize that for many practical reasons the cost of SEO (search engine optimization) has put it out of reach for many small businesses. It’s an overstatement to say that SEO is dead, but it is definitely dead as far as most small businesses are concerned. The good news is, we don’t need to do more than the basics SEO work to thrive because internet marketing has changed.

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Toyota apparently felt they had done well by convincing the NTSA to limit the recall investigation. Oops. It’s backfired. Now the money they saved is going to be lost and more. The banking industry seems oblivious to the disdain of the consuming customers and is already finding “sneaky” ways to charge higher interest. They are also fighting Credit Union requests to allow the Credit Unions to lend a higher portion of their assets to small businesses. They never learn.

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In part 1 of this series on Social Media Marketing I gave a brief overview of what seems to be going on in this young medium. In part 2 of this series, I walked through some of the tools that I’ve found to help me with managing the task of getting involved in Social Networking sites. Next, I’d like to share with you some of the additional tools I’ve found to help me manage the time involved. As I mentioned, I’m doing all this from the experience of a Novice. It won’t take you long to zoom past me once you get started.

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I’m sure it’s obvious from my last post on this topic, that I am definitely NOT and expert in Social Media Marketing. I am only interested in passing along what I’ve found so far. Also in that post, I mentioned I’d share some tools to help with Social Media. There are “tons” of them and they are growing everyday. So this post is not comprehensive by any stretch of the imagination. I’m sure that some of you will already find other tools as or more useful. My intention is to share with you what I’ve found so far and leave any “improvements” for future posts. After all, that’s what this is all about, right? Sharing useful information.

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“We,” that is the royal we, are apparently in no mood to put up with politicians, greedy executives and big bankers on Wall Street. Main street, as the saying goes, “hates” Wall Street. No leader of big organizations (including religious and other not-for-profits) or small business owner is exempt from this disgust with the rich and powerful. How did all this happen?

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Readers of this blog know that I have postulated that the model for high end sales has changed; accelerated away from the traditional models to a trust based model. This also applies to networking; no selling, only building a trusting relationship. A colleague questioned me recently as to why I thought this was the case. Is it really simply the economy that’s driving this change? My response that was “no, it’s more than just the economy, although the economy is certainly accelerating the change.” So what are the drivers?

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