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Social Media

Book Review: Socially Close by John Jackson; Social media marketing for small business

December 4, 2014 0 Comments
Book Review: Socially Close by John Jackson; Social media marketing for small business

It took me longer than expected to read John Jackson’s excellent book Socially Close. I’m not a particularly fast reader, but that wasn’t the reason it took so long. Nor was it because the book was boring — it definitely isn’t. And it didn’t take me so long because Jackson’s writing is obtuse or difficult to […]

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How Not to do Your Blog

December 3, 2014 0 Comments
How Not to do Your Blog

As some of you may know, I “publish” a monthly e-newsletter. It comprises blog posts I’ve written as well as a column of the more active posts I’ve made on other social media sites — LinkedIn, Google+, Facebook, Twitter, etc. The social media posts go out every day — at least three each morning. I try to […]

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Connecting dots

October 30, 2013
Connecting dots

Everywhere we go most of us are leaving behind “signals” – dots if you will – about where we’ve been and what our interests were. When we’re moving in the physical world, many of us are more or less tracked by our portable electronic devices. When we move about in the virtual world, we are […]

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Change someone?

August 14, 2013
Change someone?

In a recent blog post, Seth Godin stated that: “The only reason to build a website is to change someone.” Really? My first response is–I very much disagree. First, what gives me the right to try and change someone? This has to be sales at its worst: Manipulative and Self-Oriented. So maybe I misunderstand Godin’s […]

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The Googleplex strikes . . .

August 2, 2011
The Googleplex strikes . . .

Could Google Plus (G+ or Google+ for short) be your one stop shop for Social Media? Personally, I’m thinking the answer is yes, even at this early stage of development. Well, okay, perhaps with the exception of LinkedIn. First, this is truly a beta release and is also being released in viral fashion. Presently, one can only […]

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