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Marketing

To Sell Is Unethical

July 20, 2016 0 Comments
To Sell Is Unethical

Well, I suspect that title got some emotional responses. I am sure to see many emails from my friends in sales. So I might as well get started. Sell: to deliver or give  up in violation of duty, trust, or loyalty and especially for personal gain Betray – often used with out <sell out their […]

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Rip-Off?

May 4, 2016 0 Comments
Rip-Off?

<rant> I’m doing my usual thing of reading an e-book. I am totally annoyed by Amazon SPAMing me with an ad to purchase the audio files to go with the book. Really? I totally get how convenient it is to have an audio version of books and newspapers, etc. I listen to podcasts and The […]

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Advertising is Almost Always Irrelevant

October 7, 2015 0 Comments
Advertising is Almost Always Irrelevant

I try hard to find differing views on topics of interest in order to mitigate confirmation bias as much as possible. Still, it’s a good feeling to have someone like Jeff Jarvis agree with me on a hot topic such as advertising! Over on his Buzz Machine blog post, Advertising Sucks, he goes to great […]

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What If?

August 12, 2015 0 Comments
What If?

There has been a lot of talk about the efficacy of advertising. It seems folks are especially questioning the “old line” stuff like direct mail, telemarketing and print advertising. I’ve been thinking about this a lot over the past several years and so I’ve developed a bit of a bias. My belief is that advertising […]

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This Blog Post Brought To You By . . .

July 1, 2015 0 Comments
This Blog Post Brought To You By . . .

Sponsored? Nobody. Actually NO sponsors, advertisers or interested third parties. You see no ad banners, no links to products (other than links to the books I review), and I can assure you that nobody is paying me to adjust my opinions to their advantage. And only rarely do you find a post mentioning (let alone […]

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The Ad-Man Dieth . . .

June 3, 2015 0 Comments
The Ad-Man Dieth . . .

There was a “spot” on the technology podcast I regularly watch which indicated that a company was going to make new software available for cell phone providers. What was interesting is that this new software is designed to strip ads out of content before it is delivered to the user. One telecom company  has already […]

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Push vs Pull Marketing – Where are we?

January 14, 2015 0 Comments
Push vs Pull Marketing – Where are we?

Some time ago I ventured out on a limb and suggested that the old sales and marketing model was obsolete for any non-trivial products. Ads, I opined, are being ignored for the most part – with a few notable exceptions such as the crazy Super Bowl patrons. I’ve been told that some folks tune in […]

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How Not to do Your Blog

December 3, 2014 0 Comments
How Not to do Your Blog

As some of you may know, I “publish” a monthly e-newsletter. It comprises blog posts I’ve written as well as a column of the more active posts I’ve made on other social media sites — LinkedIn, Google+, Facebook, Twitter, etc. The social media posts go out every day — at least three each morning. I try to […]

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Selling yourself

December 4, 2013
Selling yourself

This topic keeps returning to our conversations. It’s like that proverbial bad penny that keeps showing up (Bad Penny: A person or thing which is unpleasant, disreputable, or otherwise unwanted, especially one which repeatedly appears at inopportune times–definitely NOT Penny my wife.) The latest conversation on sales got started with the bad news that Black Friday was significantly below par and Cyber Monday isn’t going […]

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Change someone?

August 14, 2013
Change someone?

In a recent blog post, Seth Godin stated that: “The only reason to build a website is to change someone.” Really? My first response is–I very much disagree. First, what gives me the right to try and change someone? This has to be sales at its worst: Manipulative and Self-Oriented. So maybe I misunderstand Godin’s […]

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