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Archive for February, 2010

The vagaries and pains in forecasting . . .

February 25, 2010
The vagaries and pains in forecasting . . .

For lots of reasons, I love my work. One of the reasons is that I get to address a wide variety of challenges in a wide variety of companies and industries. Yet, while the details and personalities are different, many of the issues boil down to being pretty much the same. This week, I was […]

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I guess we’ll never learn . . .

February 23, 2010
I guess we’ll never learn . . .

Businesses who don’t pay attention to their customers, their reputation and public perception will always wind up wasting assets in the long run. You can’t make everyone happy, but you’d better get out and visit customers and stop listening to internal chatter, opinions and perceptions. They don’t matter.

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Social Media Marketing . . . Part 3

February 18, 2010
Social Media Marketing . . . Part 3

This post explores additional tools to help manage content on Twitter, Facebook, LinkedIn, etc. The goal is to keep time investment to a minimum while providing useful information for your “followers.”

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Social Media Marketing . . . Part 2

February 16, 2010
Social Media Marketing . . . Part 2

Social Media is here to stay and business leaders should not be ignoring it. This post discusses a few of the tools I’ve uncovered to make my own experience a little more under control.

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Social Media Marketing . . . Part 1

February 11, 2010
Social Media Marketing . . . Part 1

This article discusses the dilemma of Social Media Marketing. One can easily get sucked into the black hole and disappear as you or your employees spend way too much time blogging, tweeting, updating Facebook and keeping up with LinkedIn.

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Normal Accident

February 9, 2010
Normal Accident

This article discusses some possible lessons in the Toyota recall challenge for the rest of us. “Normal Accident Theory” is something that applies to us all.

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But my business is different . . .

February 4, 2010
But my business is different . . .

This article discusses how despite what you think, your business isn’t really that unique. You will better serve yourself and company if you recognize that others have solutions that work even if they are outside your industry or have completely different business models.

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A crisis in trust . . .

February 2, 2010
A crisis in trust . . .

It seems to be true that “we” have grown disgusted beyond words with the greed and duplicity of the political and business elite. This post discusses one particular aspect of what may have gotten us where we are.

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