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Archive for April, 2009

Book Review: The Deciding Factor By Larry Rosenberger and John Nash

April 12, 2009
Book Review: The Deciding Factor By Larry Rosenberger and John Nash

Rosenberger and Nash have put together a concise, well written and relatively easy to follow book to explain exactly how using analytics will enhance your business decisions. Practical methods are given with examples to demonstrate how to apply the theory. The Deciding Factor is for any manager, leader, entrepreneur, and IT professional. The authors use […]

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Book Review: Trust Based Selling by Charles Green

April 8, 2009
Book Review: Trust Based Selling by Charles Green

For years, I have believed that there was “something missing” in the sales programs to which I had been exposed. Despite all the words to the contrary, the many programs seemed manipulative with the focus on “getting the order.” The many different incentive programs I’ve seen employed simply drove that point home. It was always […]

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