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Archive for April, 2007

Book Review: Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne

April 27, 2007
Book Review: Blue Ocean Strategy by W. Chan Kim and Renee Mauborgne

My Vistage Chief Executive Group has decided to give this book a go and discuss its applicability to our businesses. So below are the reviews published on Amazon. From Publishers Weekly Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike “red […]

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