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Archive for August, 2004

Book Review: Making Work Work by Scott Hunter

August 14, 2004
Book Review: Making Work Work by Scott Hunter

Mr. Hunter has indeed put together a book which is a “Leader’s Guide to Creating an Extraordinary Organization.” I knew I was in for a treat when, as is my custom, I flipped through this book before settling down to read it in earnest, and came across the statement that, “It’s all a conversation,” and […]

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Book Review: Permission Marketing by Seth Godin

August 8, 2004
Book Review: Permission Marketing by Seth Godin

Mr. Seth Godin, V.P. Direct Marketing at Yahoo!, tells us how to turn strangers into friends and friends into customer in the excellent book on how to be successful in marketing your products and services. I can only hope that every SPAM marketer, direct mail marketer and fax-blast marketer reads this book. Perhaps if they […]

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